An organization must, at the outset of considering using a CRM system, decide whether the main goal of the CRM system is to guide future behavior of the employees of the organization to shape the future (increase sales, number of satisfied customers, number of new leads generated, reduced turnover of key sales personnel, etc.) or to predict future sales so that the company can position … [ Read more ]
Content: Quotation | Authors: Anne Stanton, Herb Rubenstein | Source: LeaderValues | Subjects: Customer Related, IT / Technology / E-Business
CRM software when used properly helps create a playing field for good business practices. In order for CRM to be an integrated part of a very successful business model it requires serious players, just like any other winning game played at the professional level. This human component needed to plan, design, tweak, deploy, organize and analyze CRM software and generate data requires a Discipline.
Without … [ Read more ]
Content: Article | Authors: Anne Stanton, Herb Rubenstein | Source: CEO Refresher | Subjects: Customer Related, IT / Technology / E-Business