Choosing to grow: The leader’s blueprint
Driving sustainable, inclusive growth requires the right mindset, strategy, and capabilities. Here are some steps that could help foster successful growth.
Content: Article | Authors: Andre Gaeta, Biljana Cvetanovski, Erik Roth, Greg Kelly, Ishaan Seth, Jill Zucker, Michael Birshan, Rebecca Doherty, Tjark Freundt | Source: McKinsey Quarterly | Subject: Strategy
Building a Marketing Organization that Drives Growth Today
Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.
Content: Article | Authors: Alex Harper, Biljana Cvetanovski, Björn Timelin, Raphael Buck | Source: McKinsey Quarterly | Subject: Marketing / Sales