Take a Stand for Your Brand

Brands allow you to clearly define and communicate what you stand for, whether you’re the “lowest-cost provider,” the “most innovative,” the “best total solution,” the “preferred choice” or what have you.

But you’ve got to decide what your brand stands for, and communicate that value proposition effectively and repeatedly. It’s not good enough to just run a quality business-you’ve got to let everyone know what … [ Read more ]