As the opportunities to use personal data for marketing grow, companies search for how to strike the right balance between delivering the service customers want and the privacy they expect.
Content: Article | Author: Jeff Sweat | Source: InformationWeek | Subjects: IT / Technology / E-Business, Privacy
A new appreciation for the customer is sweeping across Europe as more of the continent’s businesses invest billions of dollars in CRM software.
Content: Article | Author: Jeff Sweat | Source: InformationWeek | Subjects: International – Europe, IT / Technology / E-Business
Because of its ability to link people around the world, the Internet is causing a global logistics transformation. Moving goods and dealing with customs and tariffs is still hard, but software automation and supply-chain suites are starting to help the process.
Content: Article | Author: Jeff Sweat | Source: InformationWeek | Subjects: Operations, Trade
The Web can be a great place to sell simple, high-volume products. But it’s not so great for selling complex products–and it can be a lousy place to be a salesperson. Salespeople rely on persuasion, experience, and personalized treatment to sell. E-commerce has given sales professionals little opportunity to use those resources, because the dominant sales models have been the catalog and the auction, where … [ Read more ]
Content: Article | Author: Jeff Sweat | Source: InformationWeek | Subject: Marketing / Sales