Customer Option Value: Counting the Apples In a Seed

“Ken Kesey, the celebrated author of One Flew Over the Cuckoo’s Nest, once remarked: ‘You can count the number of seeds in an apple, but you can’t count the number of apples in a seed.’ Kesey’s words resonate strongly in the context of customer data analytics. In particular, they can be interpreted to mean that a company can determine the current value of its customer … [ Read more ]