Moving from Misuse to Bricolage: Finding Innovation from Customer “Misbehavior”

Innovation can be defined as a process whereby ideas are transformed into new or improved products, services, or processes to solve practical problems and meet needs or to advance, compete, and differentiate organizations in the marketplace. In today’s world of increasing complexity, to compete effectively it is imperative that corporations explore ways to foster new ideas such as increasing their sources through loose ties to … [ Read more ]