How Multinationals Can Build Local Innovation Capabilities
Fractal innovation enables large companies to be more responsive to customer needs, leverage their global scale, and set the pace for their competition. Multinationals often face strong competition in geographies where nimble, local companies are able to succeed by meeting the changing demands of local customers with speed, responsiveness, and innovation.
- Large companies face two main innovation challenges: They have a limited understanding of the
Content: Article | Authors: Saurabh Chhajer, Sharad Verma | Source: Boston Consulting Group (BCG) | Subjects: Innovation, International, Management, Strategy
