The Little Black Book of Innovation: How It Works, How To Do It

“Too often, companies invest in the trappings of innovation — boot camps, workshops, the occasional visit to Silicon Valley, skunkworks — instead of the actual work of innovation. In this readable, practical book, Anthony draws on years of consulting experience to explain how to make innovation actually happen. Chockablock full of real stories of successes and failures, red flags and remedies, the book is a … [ Read more ]

The First Mile: A Launch Manual for Getting Great Ideas into the Market

That first mile—where an innovation moves from an idea on paper to the market—is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren’t the problem. It’s the process.

The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden … [ Read more ]

One Hundred Days To Disruption

The gap between the germ of a disruptive idea and successful commercialization can be wide. Sometimes, managers can feel like they have not developed detailed enough plans to move forward. After a successful ideation session they might say, “How do we know we generated the right idea?” or “There’s no way we could, in a day, really develop a robust enough plan to actually spend … [ Read more ]

How to Spot and Nurture Innovation Talent

In this issue of the American Management Association’s MWorld’s Leader’s Edge Scott D. Anthony provides pointers for executives seeking to identify the hidden innovators within their companies and tips for how to develop the next generation of innovation talent.

Building an Innovation Dynasty

Success requires going beyond winning once to developing deep capabilities that allow a company to repeatedly disarm disruptive threats and seize new growth opportunities. Borrowing a metaphor from the sports (or geopolitical) world, it requires creating an “Innovation Dynasty” that can, year after year, churn out successful growth businesses.

Chapter 10 of The Innovator’s Solution by Clayton M. Christensen and Michael E. Raynor (Harvard … [ Read more ]

Product for Hire

Master the innovation life cycle with a jobs-to-be-done perspective of markets.

Scott D. Anthony

Companies often want to make decisions based on “the number,” or a precise estimate of a project’s financial potential. When companies only consider a single scenario, they almost always feel as if they have to be conservative, leading them to prioritize “sure things” in known markets over risky ventures in new markets.

While that approach might be reasonable when a company is launching a modest line … [ Read more ]

Maximizing the Returns from Research

To profit from technology, companies need to change their strategy and begin selling the embodiment of that technology at the ever-shifting point of modular decoupling.

Scott D. Anthony and Mark W. Johnson and Joe Sinfield

Broadly speaking, organic growth can come from natural expansion of the core business, moves into near-in adjacent markets, and the creation of entirely new growth businesses. Companies need to have a rough estimate of their ultimate top-line and bottom-line goals, and how much growth they can reasonably expect to get from each of those three categories.

Scott D. Anthony and Mark W. Johnson and Joe Sinfield

Companies have to treat different types of innovation opportunities differently. Companies routinely organize differently to solve fundamentally different problems, yet the area of growth is all too often lumped into one managerial process, governed by one set of metrics. An incremental improvement in an existing market has to be measured, monitored, and managed differently than a completely new strategy that might go into a … [ Read more ]

Scott D. Anthony and Mark W. Johnson and Joe Sinfield

When a company is heading in a new direction, senior managers need to be problem solvers, not just problem finders.

Measuring The Black Box

The challenge for companies seeking to improve their ability to create growth through innovation is that the metrics that many companies use to measure innovation run a high risk of actually leading companies in the wrong direction. Managers hoping to unleash their innovative potential need to be mindful of critical measurement traps, think about creating a widespread set of metrics, and ensure their executive dashboard … [ Read more ]

Seeing What’s Next: Using Theories of Innovation to Predict Industry Change

When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation–and provides a practical framework for doing so. Most books on innovation–including Christensen’s previous two books–approached innovation from the inside-out, showing firms how they can create innovations inside … [ Read more ]

The Innovator’s Battle Plan

Great firms can be undone by disruptors who analyze and exploit an incumbent’s strengths and motivations. From Clayton Christensen’s new book Seeing What’s Next.

Six Keys to Building New Markets by Unleashing Disruptive Innovation

Managers know they need growth to survive-but innovation isn’t easy. In this Harvard Management Update article, HBS professor Clayton Christensen and co-authors detail the six keys to creating new-growth businesses.