Roll-out that seized the market
This article explores the launch of the Procter & Gamble consumer brand Charmin. It was excerpted from a case study prepared by Professor Bodo Schlegelmilch and Assistant Professor Tina Claudia Chini of Vienna University of Economics and Business Administration
Content: Case Study | Authors: Bodo Schlegelmilch, Tina Claudia Chini | Source: European Business Forum (EBF) | Subjects: Industry Specific, Marketing / Sales | Industry: Consumer Products | Company: Procter & Gamble (P&G)