Elin Whitney-Smith

With digital technology, as with every other information technology, the entity with greater information freedom wins.

Elin Whitney-Smith

Lasting innovation in an information revolution doesn’t come from the elite, or from people who already have access to wealth and authority. It comes from the edges, from people who are just gaining access for the first time.

Reshaping IT Management for Turbulent Times

A new model for managing IT combines factory-style productivity to keep costs down with a more nimble, innovation-focused approach to adapt to rapid change.

Road Map to Relevance

How a capabilities-driven information technology strategy can help differentiate your company.

Charlie Feld

A good way to think about systems thinking was articulated in Peter Senge’s The Fifth Discipline: The Art and Practice of the Learning Organization [Doubleday/Currency, 1990]. When things get complicated, you can learn through analysis — breaking down the problem into digestible components. But, as things get faster and more complex still, you have to learn from dynamics — seeing how the patterns evolve over … [ Read more ]

The Analytics Advantage

By building on the extensive data generated as part of a business process outsourcing relationship, companies can more rapidly achieve higher levels of analytical sophistication.

From Web Visits to Firm Orders: Analyzing Web Visitor Click Data to Streamline Sales Efforts

When people think of selling goods over the Internet, many envision e-commerce sites such as Amazon or Zappos, but the majority of retail sales still happen offline. Jan Van Mieghem evaluated how vendor websites can lead to old-fashioned orders.

How IT Shapes Top-Down and Bottom-Up Decision Making

What determines whether decisions happen on the bottom, middle, or top rung of the corporate ladder? New research finds that the answer often lies in the technology that a company deploys.

5 Site Metrics Every Small Business Should Track

Many site small business owners’ eyes glaze over when people start talking about analytics, click through rates, and abandonment funnels. Really, there’s a lot of jargon that goes with measuring a site with analytics.

Small business owners should be paying attention to their site analytics because the data provides useful insights into their site traffic, which ultimately leads to more sales. If you’re not paying attention … [ Read more ]

Getting Serious About Analytics: Better Insights, Better Outcomes

Most businesses generate a lot of data, but relatively few use it effectively to create competitive advantage and enable high performance. Accenture’s Dave Rich, Brian McCarthy and Jeanne Harris use research findings and their experience to outline how high-performance businesses are using analytics to pull ahead of competitors and turn data into actionable insights.

What Online Content Will People Pay For?

The question that thousands of experts, bloggers, publishers, and content creators want answered is, “If there is so much free content on the Web, what content will people actually pay for?”

Having been involved with launching more than 1,000 paid-content websites over the last few years, many of which are now very profitable businesses, I’ve concluded that the following are attributes that enable them to charge … [ Read more ]

Michael E. Raynor and Daniel Littmann

Today, the critical dimensions of IT performance aren’t driven by integration between functional departments and IT services, but instead by integration between the various components of the IT architecture and the supporting communications infrastructure.

ITIL – One Step at a Time: A Worry Free Approach to Implementing a Pragmatic ITIL Solution

The Information Technology Infrastructure Library (ITIL) is the most popularly adopted best practice implementation available today and includes an IT management framework emphasizing management from the perspectives of both the business and IT service consumers. By utilizing a pragmatic approach to implementing ITIL, significant improvements to an IT infrastructure can be achieved with a quick return on investment, motivated staff involvement, and minimal operational disruption … [ Read more ]

5 Tips To Transition From A Free To A Paid Service

Dave Schappell, founder and CEO of TeachStreet, talks about his company’s transition from a free to a paid service, and shares five tips that may help other startups make the leap as well.

Eight Ways to Improve Your Site Search and Capture More Conversions

It’s important to ensure that visitors find the information and products they’re looking for once they arrive. Whether you’re marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention.

By making some small improvements to your site search, you can reap higher conversion rates, more leads, and happier repeat customers.

Information Systems and Strategy Course

Chris Kimble taught a MBA course on Information Systems and Strategy for the past few years in the Euromed Marseille School of Management, World Med MBA Program. It will no longer feature in the MBA but all of the web pages and lecture notes are still there on-line for your use.

How to Turn Data into a Strategic Asset

One of the most lucrative assets companies own could be the data they possess. The challenge is turning it into relevant, usable information. Analytics can be a powerful tool in this effort. Accenture profiles a five-step model for putting analytics at the center of corporate decision making.

Four Ways to Get More Value from Digital Marketing

Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can not only make themselves more agile and productive but also accelerate revenue growth.