Most of us like to buy, but we don’t like to be sold. Therefore, treat your customers with respect, and don’t try to sell them all the time. One of the easiest, most helpful things you can do is make it clear who your product or service is NOT for. This kind of filtering helps you as much as anyone else, because it’s never good in the long-run to sell the wrong thing to the wrong person. Be clear about the benefit you provide, and make a good offer, but don’t push.