You know how target marketing works: by identifying and understanding existing customers, you can predict where prospective customers might be. Now take a look at the other side of target marketing — yourself. “You Are Where You Live” from leading market research firm Claritas is a nifty application that will identify your demographic and behavioral lifestyle type based upon your zip code entry. Claritas matches your zip code with two segmentation databases called PRIZM and MicroVision, which classify based on census data, surveys and media measurements, and which work on the “birds of a feather flock together” theory. Who are you? [WDFM Annotation]
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