What Can Go Wrong for $100 Million
Too many Air Garnetts. Too few Air Jordans. Nike lost money, time and a measure of pride when its demand-planning software led it astray. How did it recover? Patience, perseverance and, most important, an understanding of what it was trying to accomplish in the first place.
Content: Case Study | Author: Christopher Koch | Source: “CIO Magazine” | Subjects: IT / Technology / E-Business, Operations | Company: Nike