DeAnne Aguirre, Varya Davidson, Carolin Oelschlegel

Too often, leaders […] create a laundry list of the traits and characteristics they aspire to see in their company, and then try to retrofit how people work to fit those goals. But that isn’t how people behave, nor is it how cultures evolve. Some elements in a culture will support a specific strategic play, and others will undermine it.

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