When an idea is turned down — it doesn’t matter whether the innovation is in technology, marketing, or management — most people offer one of two reasons: technology or money. Behind these two common explanations are the real reasons why ideas are killed: the four different types of uncertainty:
1. Technological uncertainty
2. Resource uncertainty
3. Market uncertainty
4. Organizational uncertainty
Content: Article
Author: Thomas Stewart
Source: eCompany Now
Subjects: Innovation, Organizational Behavior
Author: Thomas Stewart
Source: eCompany Now
Subjects: Innovation, Organizational Behavior
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“A big hunk of Cisco’s enormous market capitalization is built on other companies’ organizational uncertainty.”