Frank Buytendijk

While most companies find these four perspectives to be sufficient and logical, there’s no rule that says you can’t have more or different perspectives. Some companies feel their scorecards should specifically address corporate social responsibility, so they have introduced a fifth dimension called “environmental perspective” or ‘societal perspective.” Others add a perspective for suppliers and partners to cover this important constituency. Not-for-profit organizations often flip the relationship between the customer and financial perspectives, as the financials are a means to a non-financial goal. The four perspectives are a good generic framework that fits most organizations. Just don’t feel limited by them.

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