Jim Collins Nov 7, 2004 / Comment / 932 views / / Favorite 1Technology by itself can’t make a company or leader great. The role of technology is to accelerate greatness that’s already there, not to build greatness in the first place. Content: Quotation Source: Optimize Magazine Subject: IT / Technology / E-BusinessLike this content? Why not share it?Post navigation← Previous postJim CollinsNext post →Flexible IT, Better StrategyMore Related PostsWhat Marketers Are Doing Wrong in Data Analytics10 Principles for Modernizing Your Company’s TechnologyTechnology + Operations: A Flywheel for Performance ImprovementHow to Be a Digital Platform LeaderAjay AgrawalLeave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a weekly new content update (no spam) via emailThis site uses Akismet to reduce spam. Learn how your comment data is processed.