Jon Katzenbach and Ashley Harshak

A corporate culture takes some of its attributes from the professional and educational background of participants. An electronics engineering–driven company has a very different cultural ambiance from a pharmaceutical firm, a bank, or a “metal-bending” manufacturer. Culture is also influenced by the attitudes of the founders, the location of the headquarters, the types of customers that the company serves, and the experiences people have together. That’s why different companies in the same broad industry can succeed with such different cultures.

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