Debunking Seven Common Myths About Cloud

Common misconceptions about cloud are holding companies back from capturing the full benefits available.

How Companies Can Transform Information Into Insight

Focus on six organizational elements to build a world-class data and insights capability in the post–COVID-19 world.

Ten ‘Antipatterns’ That Are Derailing Technology Transformations

Shortsighted solutions to recurring problems—antipatterns—often sabotage a company’s transformation.

How to Build a Data Architecture to Drive Innovation—Today and Tomorrow

Yesterday’s data architecture can’t meet today’s need for speed, flexibility, and innovation. The key to a successful upgrade—and significant potential rewards—is agility.

The Ultimate SEO Checklist [Infographic]

Wouldn’t it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019—kinda like the massive checklists that airplane pilots have to make sure the plane takes off, gets to where it’s supposed to, and lands safely?

Now you do: a comprehensive SEO checklist from LeapFroggr, a mobile app and software development firm.

The massive infographic covers major components … [ Read more ]

Using Algorithms to Understand the Biases in Your Organization

Algorithms have taken a lot of heat recently for producing biased decisions. Should we be outraged by bias reflected in algorithmic output? Yes. But the way organizations respond to their algorithms determines whether they make strides in debiasing their decisions or further perpetuate their biased decision making.

What Marketers Are Doing Wrong in Data Analytics

Companies gather and analyze data to fine-tune their operations, whether it’s to help them figure out which webpage design works best for customers or what features to include in their product or service to boost sales. Marketers, in particular, use data analytics to answer questions like this: To put people in a shopping mood, is it better to make the webpage banner blue or yellow? … [ Read more ]

10 Principles for Modernizing Your Company’s Technology

Today’s technology platforms are not just new versions of legacy systems. They allow you to design a completely new digital enterprise — as long as you follow these guidelines. For more insight, see “A Guide to Modernizing Your Company’s Technology.”

Technology + Operations: A Flywheel for Performance Improvement

New automation techniques can provide the first step toward continuous, tech-enabled redesign of critical operations—forming an intuitive ops-to-tech cycle in which tech improves ops, and vice versa.

How to Be a Digital Platform Leader

The most valuable companies in the world have one thing in common: all are leaders in the platform economy. In a new book, David Yoffie and colleagues identify key strategies and tactics for success on digital platforms.

Blockchain Beyond the Hype: What is the Strategic Business Value?

Companies can determine whether they should invest in blockchain by focusing on specific use cases and their market position.

The Economics of Artificial Intelligence

Rotman School of Management professor Ajay Agrawal explains how AI changes the cost of prediction and what this means for business.

What AI Can and Can’t Do (Yet) for Your Business

As recent McKinsey Global Institute research indicates, there’s a yawning divide between leaders and laggards in the application of AI both across and within sectors. Executives hoping to narrow the gap must be able to address AI in an informed way. In other words, they need to understand not just where AI can boost innovation, insight, and decision making; lead to revenue growth; and capture … [ Read more ]

Why Marketing Analytics Hasn’t Lived Up to Its Promise

We see a paradox in two important analytics trends. The percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% to 17.3%—a whopping 198% increase. These increases are expected despite the fact that top marketers report that the effect of analytics on company-wide performance remains modest, with an average performance score of 4.1 on a seven-point … [ Read more ]

Running on Data: Activity Trackers and the Internet of Things

The “Internet of Things” (IoT) is often described as a collection of connected sensors, but it is actually a much more complex concept. It involves not only the connection and integration of devices that monitor the physical world—temperature, pressure, altitude, motion, proximity to something else, biometrics, sound, images, and so forth—but also the aggregation, relationship, and analysis of the information those devices create in order … [ Read more ]

Seven Rules for Spinning Analytics Straw into Golden Results

While IoT-enabled advanced analytics could be worth trillions to manufacturers, turning insights into outcomes requires more than just the right technology.

The Perils of Democratic Decision Making

Enterprise Social Software (ESS)-enabled communities can contribute significantly to decision making, but how well they contribute depends on the type of decision being made and the role given to ESS. Deploying online communities to democratize decision making is very conducive to enhancing operational and tactical decisions in terms of identifying and including the “right” stakeholders and decision makers impacting work practices, as well as gaining … [ Read more ]

Four Ways to Shape Customer-Experience Measurement for Impact

Too many companies are themselves unhappy customers when it comes to building measurement systems. Here’s how to make better investments.

Being Digital: Fast-Forward to the Right Digital Strategy

Digital disrupts business strategy. Finding the right competitive response is complex. Executives must act fast across multiple layers of the business.

There is no one path to becoming a digital leader. Intelligent experimentation— a marathon in sprints—means business leaders need a fundamentally different approach to how strategies are developed and executed.

Unlocking the Power of Data in Sales

Analytics plays an increasingly important role in B2B sales—and high-performing sales organizations take it to a new level to differentiate themselves from the also-rans.