A Strategist’s Guide to Industry 4.0

Global businesses are about to integrate their operations into a seamless digital whole, and thereby change the world.

Corporate Digital Responsibility: Doing Well by Doing Good

Accenture has identified five principles that will increasingly define what it means to be a responsible business in the digital economy. Companies that understand and take action on these principles will be positioned not only to manage today’s challenges but also to differentiate themselves for growth in the future.

The Case for Data Ethics

At the core of all stakeholder relationships involving personal data is an extraordinary degree of trust. To win that trust, companies must go beyond privacy laws and existing data control measures to embrace practices and behaviors based on the highest ethical standards.

Straight Talk About Big Data

Transforming analytics from a “science-fair project” to the core of a business model starts with leadership from the top. Here are five questions CEOs should be asking their executive teams.

How Blockchains Could Change the World

Ignore Bitcoin’s challenges. In this interview, Don Tapscott explains why blockchains, the technology underpinning the cryptocurrency, have the potential to revolutionize the world economy.

The Economic Essentials of Digital Strategy

A supply-and-demand guide to digital disruption.

Four Ways to Win Over a Digital Customer

As business and IT executives increasingly explore the use of digital capabilities to empower customers and increase overall engagement, four distinct platform types have emerged. Agile companies that adjust their operating models to include one or more of these tools stand to gain by retaining the loyalty of their existing customer base and attracting prospects looking for more tailored, differentiated service experiences.

IQ plus EQ: How Technology Will Unlock the Emotional Intelligence of the Workforce of the Future

Companies have perfected collecting data on consumers to boost sales and customer loyalty. But to date, they have had little insight into how employees interact with each other and what makes them happy or successful at work. A new generation of emerging technologies promises to change that. Boosting EQ as well as IQ. Resulting in a much more engaged, more productive workplace.

What Every CEO Should Know About Blockchain

The emerging technology could completely restructure the value chains for many businesses.

The Perfect Cart-Abandonment Email [Infographic]

Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle. The report was based on data from an analysis of cart-abandonment email campaigns sent by 500 major retail/e-commerce brands. Check out the infographic for more insights from the research.

A Tool for Balancing Your Company’s Digital Investments

How does your organization manage the money it spends on digital? One surprising finding of my research is that most do not distinguish between different types of digital investments, treating all in a similar way. This situation exists because, believe it or not, a lot of organizations lack any mechanisms to help them actively manage the evaluation, selection, monitoring, and adjustment of digital investments to … [ Read more ]

A Framework for Driving Digital Transformation

Digitally transforming an organization and capturing opportunities is often challenging as it requires C-suite executives and entrepreneurs to identify possibilities and drive change concurrently in three areas where digital technologies are can make significant differences and change the face of organizations.
1. Intelligence – Seeing digital data as a source of insight and using this data in knowledge-creation processes to create competitive advantages.
2. Integration – Leveraging … [ Read more ]

Six Building Blocks for Creating a High-Performing Digital Enterprise

Digitization affects almost everything in today’s organizations, which makes capturing its benefits uniquely complex. Here are the most important aspects that winning companies consider.

The 4 Mistakes Most Managers Make with Analytics

There is a lot of hype surrounding data and analytics. Firms are constantly exhorted to set strategies in place to collect and analyze big data, and warned about the potential negative consequences of not doing so. In this article we explore why. Based on our work with companies that are trying to find concrete and usable insights from petabytes of data, we have identified four … [ Read more ]

How Digital Marketing Operations Can Transform Business

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.

Raising your Digital Quotient

Following the leader is a dangerous game. It’s better to focus on building an organization and culture that can realize the strategy that’s right for you.

An Executive’s Guide to the Internet of Things

The rate of adoption is accelerating. Here are six things you need to know.

Repelling the Cyberattackers

Organizations must build digital resilience to protect their most valuable information assets.