Raising Your Digital IQ

A global survey of business leaders shows how the smartest companies develop and wield their technology strategy.

Protecting the Enterprise with Cybersecure IT Architecture

As digitization creates new cyberthreats, businesses should make security an integrated part of their IT infrastructure.

Seven Common Mistakes Marketers Make

When you have worked as a UX consultant for 15 years and counting, you fix a lot of mistakes. In this article, I’ll cover seven mistakes that I come across regularly, and I will include simple strategies to help you overcome them.

Brand Success in an Era of Digital Darwinism

Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.

4 Business Models for the Data Age

Organizations have always depended on data — to manage operations, to communicate with customers, to pay employees and suppliers, to plan their futures, and so forth. Those with the best data have enjoyed distinct advantages — in commerce, for example, better understanding the market leads to better products offered at better prices, and so forth. Data has enabled strategy, but, with few exceptions, neither driven … [ Read more ]

A Two-Speed IT Architecture for the Digital Enterprise

Delivering an enriched customer experience requires a new digital architecture running alongside legacy systems.

The Reclamation of Strategy

Using big data to improve a business means more than just collecting the information, or even analyzing it — companies must develop a strategy for how to use the information to build their brands. Unfortunately, many firms are using big data tactically, rather than strategically. Marketers, in particular, are not realizing the full potential of big data —they’re mainly using it to drive programmatic advertising. … [ Read more ]

Tying Social Software to Business Metrics that Matter

Many companies are interested in implementing (or already have implemented) social software in an attempt to streamline processes and increase employee communication. Often times, however, the new software is not integrated across the company in a way that makes it useful and lasting.

The Art of the Email Sign-up: 18 Dos and Don’ts

According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by Econsultancy cites 20% of sales can be attributed to the email channel, and McKinsey found email is forty-times as effective as Facebook or Twitter. Building an email opt-in list and optimizing your call-to-action and capture process is just as important as ever. But how are today’s top … [ Read more ]

Cognitive Technologies: The Real Opportunities for Business

Because cognitive technologies extend the power of information technology to tasks traditionally performed by humans, they can enable organizations to break prevailing trade-offs between speed, cost, and quality. We present a framework by which to explore where cognitive technologies can benefit your company.

Five Things You Should Be Doing With Your Site Search (but Probably Aren’t)

When is the last time you thought about your e-commerce site’s search solution? If you’re like most digital retailers, you probably haven’t given it much thought in years.

Site search is the workhorse of online shopping, yet it is rarely considered a critical part of an e-commerce strategy.

That’s a huge mistake. Site search is the single strongest indicator of online buying intent. When customers use site … [ Read more ]

Excel spreadsheets for strategic planning – use with care!

Are you one of those strategic planners who rely on Excel spreadsheets? Don’t worry, you are not alone. Excel is and remains fairly popular in strategic planning. However, there is no denying – Excel is not the perfect solution for this purpose. There are some significant risks and downsides.

In this article, I discuss the pros and cons as well as the alternatives, and share my … [ Read more ]

The Datafication of HR

HR departments capture enormous amounts of data, but these typically stagnate in various systems and are rarely used for strategic purposes. It’s not that companies haven’t tried, with HR data warehouses and “HR analytics” teams that run reports. But the returns have been frustrating—until recently.

California Dreaming

What makes Silicon Valley’s iconic IT companies tick? New research points to the unique culture created and nurtured by these high-tech players—a blend of innovation, entrepreneurship and excitement others want to kindle. But can IT executives ignite this in their own companies?

The Personalized and the Personal: Socially Responsible Innovation Through Big Data

The possibility of creating data products and services fueled by fine-grained behavioral information, and informed by behavioral science and choice architecture, offers a framework for innovations that enhance rather than diminish public trust. Organizations that take such ideas on board can distinguish themselves through superior, consumer-oriented product design.

Analyze This!

Even very small companies can benefit from business analytical tools that may literally transform their businesses.

Five Keys to Strategy in the Age of the Hack

How do you shape your strategy for the age of the inevitable hack?

Master of the Digital Universe

The influence of the best IT functions is being felt throughout their organizations—serving customers better, integrating with business strategy, empowering employees and using data to deliver insights and measure business impact. In the process, they are changing the rules of how to run a successful digital enterprise.

Editor’s Note: topic material, but useful for the issues considered…

ERP Myths: Simple Truths that Management Needs to Know

A wealth of knowledge has accumulated about enterprise resource planning systems. However, many myths have also emerged—and little has been done to debunk them. Until now.