Online pricing: Finding what works on the web
The goal of this paper is to explain some of the changes under way in online pricing and consider the implications for companies selling over the Internet. It will examine three areas:
– Pricing in multiple channels
– Global pricing
– Dynamic pricing
Content: Article | Author: Don Durfee | Source: The Economist | Subjects: IT / Technology / E-Business, Pricing
New Internet Pricing Models Bring Pain, and Fortune, to Retailers
With the click of a mouse, the ability of consumers to compare prices for everything from a new car to a new condo to a new coat has been dramatically transformed. Businesses in turn have had to throw out old, static pricing models and find new ways to respond to customers’ digital dexterity. Results have been mixed.
Content: Article | Source: Knowledge@Wharton | Subjects: Marketing / Sales, Pricing
The Power of Smart Pricing
Companies are fine-tuning their price strategies – and it’s paying off.
Content: Article | Author: Peter Coy | Source: BusinessWeek | Subjects: Management, Pricing
Pricing – Where is It Heading?
Article argues that pricing has traditionally played a tactical rather than a strategic role. Most companies based their prices on cost-plus considerations or competitive comparisons, not concrete strategic goals. But the role of pricing is rapidly changing. To take advantage of these changes, CEOs and managers should consider the following five steps:
1 Link pricing more closely to shareholder value
2. Give pricing … [ Read more ]
Content: Article | Author: Hermann Simon | Source: ManagementFirst | Subjects: Marketing / Sales, Pricing
The Price Is Wrong
And customers couldn’t be happier. Why flat rates and fixed prices rule.
Content: Article | Author: Hal Cohen | Source: The Standard | Subjects: Customer Related, Pricing
How Store Location and Pricing Structure Affect Shopping Behavior
discussion of a new study titled “Store Choice and Shopping Behavior: How Price Format Works.”; Research on retailing typically attributes the success of a store to its location. At the same time, marketing experts have focused a great deal of attention on the role of pricing in store performance, but without considering location. In this recent study, Bell, Ho and Tang provide managers with a … [ Read more ]
Content: Article | Authors: Christopher Tang, David Bell, Teck-Hua Ho | Source: Knowledge@Wharton | Subjects: Industry Specific, Pricing | Industry: Retail