Buying In: The Secret Dialogue Between What We Buy and Who We Are
Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told.
In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and … [ Read more ]
Content: Book | Author: Rob Walker | Subject: Market/Investment
Technical Analysis of the Financial Markets: A Comprehensive Guide to Trading Methods & Applications
Content: Book | Author: John J. Murphy | Subjects: Finance, Market/Investment | Industry: Investing