Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events
Consultant Marconi makes the case for cause marketing – in which corporate philanthropy and marketing are mixed. The book offers advice for choosing causes and managing campaigns, as well as a chapter on corporate responses to 9-11 and an extensive “casebook” that analyzes real life examples.
Content: Book | Authors: Joe Marconi, Robert H. Dunn | Subjects: Marketing / Sales, Social Responsibility (ESG)
Walking the Talk: The Business Case for Sustainable Development
The World Business Council for Sustainable Development produced this somewhat dense overview of the state of business sustainability. It examines the major elements (10 Building Blocks) of eco-efficient, socially equitable commerce and supports them with 65 short case studies drawn from the Council’s membership of international corporations.
Content: Book | Authors: Chad Holliday, Philip Watts, Stephan Schmidheiny | Subject: Social Responsibility (ESG)
Fast Food Nation: The Dark Side of the All-American Meal
Content: Book | Author: Eric Schlosser | Subjects: Industry Specific, Social Responsibility (ESG) | Industry: Food Products/Service
Cradle to Cradle: Remaking the Way We Make Things
Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better–say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually “downcycling,” creating hybrids of biological and … [ Read more ]
Content: Book | Authors: Michael Braungart, William McDonough | Subject: Social Responsibility (ESG)
The Divine Right of Capital: Dethroning the Corporate Aristocracy
Content: Book | Author: Marjorie Kelly | Subjects: Corporate Governance, Social Responsibility (ESG)
What We Learned in the Rainforest: Business Lessons from Nature
Content: Book | Authors: Bill Shireman, Tachi Kiuchi | Subjects: Management, Social Responsibility (ESG)
Defining Moments: When Managers Must Choose Between Right and Right
Content: Book | Author: Joseph L. Badaracco Jr. | Subjects: Ethics, Social Responsibility (ESG)
Emotional Branding : How Successful Brands Gain the Irrational Edge
Content: Book | Authors: Daryl Travis, Richard Branson | Subjects: Marketing / Sales, Social Responsibility (ESG)
No Logo : Taking Aim at the Brand Bullies
Content: Book | Author: Naomi Klein | Subjects: Marketing / Sales, Social Responsibility (ESG)