Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events

Consultant Marconi makes the case for cause marketing – in which corporate philanthropy and marketing are mixed. The book offers advice for choosing causes and managing campaigns, as well as a chapter on corporate responses to 9-11 and an extensive “casebook” that analyzes real life examples.

Walking the Talk: The Business Case for Sustainable Development

The World Business Council for Sustainable Development produced this somewhat dense overview of the state of business sustainability. It examines the major elements (10 Building Blocks) of eco-efficient, socially equitable commerce and supports them with 65 short case studies drawn from the Council’s membership of international corporations.

Cradle to Cradle: Remaking the Way We Make Things

Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better–say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually “downcycling,” creating hybrids of biological and … [ Read more ]