Consultant Marconi makes the case for cause marketing – in which corporate philanthropy and marketing are mixed. The book offers advice for choosing causes and managing campaigns, as well as a chapter on corporate responses to 9-11 and an extensive “casebook” that analyzes real life examples.
Content: Book | Authors: Joe Marconi, Robert H. Dunn | Subjects: Marketing / Sales, Social Responsibility
The World Business Council for Sustainable Development produced this somewhat dense overview of the state of business sustainability. It examines the major elements (10 Building Blocks) of eco-efficient, socially equitable commerce and supports them with 65 short case studies drawn from the Council’s membership of international corporations.
Content: Book | Authors: Chad Holliday, Philip Watts, Stephan Schmidheiny | Subject: Social Responsibility
Content: Book | Author: Eric Schlosser | Subjects: Industry Specific, Social Responsibility | Industry: Food Products/Service
Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better–say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually “downcycling,” creating hybrids of biological and … [ Read more ]
Content: Book | Authors: Michael Braungart, William McDonough | Subject: Social Responsibility
Content: Book | Author: Marjorie Kelly | Subjects: Corporate Governance, Social Responsibility
Content: Book | Authors: Bill Shireman, Tachi Kiuchi | Subjects: Management, Social Responsibility
Content: Book | Author: Joseph L. Badaracco Jr. | Subjects: Ethics, Social Responsibility
Content: Book | Authors: Daryl Travis, Richard Branson | Subjects: Marketing / Sales, Social Responsibility
Content: Book | Author: Naomi Klein | Subjects: Marketing / Sales, Social Responsibility