Microsoft’s acquisition of Sweden-based software firm Sendit in 1999 is a classic example of the complexities of mergers and acquisitions. In this five-part Case Study series, authors Robert J. Crawford, Research Associate at INSEAD, and Maurizio Zollo, Associate Professor of Strategy and Management at INSEAD, take readers through each phase of the acquisition and integration process.
Content: Case Study | Authors: Maurizio Zollo, Robert Crawford | Source: INSEAD | Subject: Change Management | Companies: Microsoft, Sendit
Critics say Microsoft’s incredible two-decade run at the top of the computer industry has less to do with innovation than it does with bully tactics. But new research from Harvard Business School professors Marco Iansiti and Alan MacCormack suggest a different reason: the company’s ability to spot technological trends and exploit key software technologies.
Content: Case Study | Authors: Alan MacCormack, Marco Iansiti, Sean Silverthorne | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Industry Specific, Strategy | Industry: Software | Company: Microsoft