The Thought Leader Interview: Loran Nordgren
The cofounder of unconscious thought theory explains how taking a break and distracting the mind can lead to higher-quality decision making.
Content: Thought Leader | Authors: Ken Favaro, Loran Nordgren | Source: “strategy+business” | Subjects: Demographics, Management, Organizational Behavior, Personal Development, Productivity / Work Tips
“Fifty Percent Of ‘The Tipping Point’ Is Wrong.” Jonah Berger Shows You Which Half
Jonah Berger wants to be the next Malcolm Gladwell. Welcome to the making of a guru.
Content: Thought Leader | Authors: Danielle Sacks, Jonah Berger | Source: “Fast Company” | Subject: Marketing / Sales
Jonah Berger Is Over Twitter
How the science of social transmission can help your brand catch on—and why tweeting alone is not enough.
Content: Thought Leader | Authors: Jonah Berger, Laura W. Geller | Source: “strategy+business” | Subject: Marketing / Sales
Daniel Pink’s New Pitch
In today’s markets, we are all salespeople.
Content: Thought Leader | Authors: Daniel Pink, Theodore Kinni | Source: “strategy+business” | Subject: Marketing / Sales
Predictably Irrational: Beer, Pricing and the Human Mind
A conversation with Dan Ariely.
Content: Thought Leader | Authors: Dan Ariely, Jon Warshawsky | Source: “Deloitte Review” | Subjects: Marketing / Sales, Organizational Behavior
Crafting a Message That Sticks: An Interview with Chip Heath
The key to effective communication: make it simple, make it concrete, and make it surprising.
Content: Thought Leader | Authors: Chip Heath, Lenny T. Mendonca, Matt Miller | Source: “McKinsey Quarterly” | Subject: Marketing / Sales
A ‘Parsu’ Parasuraman – Spotlight Interview
In this issue of Spotlight Professor A ‘Parsu’ Parasuraman speaks to editor Sarah Powell about the concept of techno-ready marketing and the implications of techno-readiness for marketers.
Content: Thought Leader | Source: “Emerald Now” | Subjects: Marketing / Sales, People