DSS Market Researcher’s Toolkit

DSS has gathered some of the more useful market research tools (Sample Size Calculator, Sample Error Calculators, Statistical Power Calculator) here, along with some general research white papers and Internet resources.

@ResearchInfo.com

This site offers useful resources for anyone involved in, or with any interest in the marketing research field. Includes:
– Market Research Roundtable
– Industry Events Calendar
– Research Company Directory
– Employment Board
– Research Software Archive
– Market Research Calculators
– Market Research Library
– Legislative Watch
– News & Stock
– Palm OS Software
– Web-Survey Tutorial

The Ultimate Valuation Guide

How much is your company worth? If you own a piece of a public company, you can pick up a newspaper every morning and see how your business is trading. But if you own part or all of a private company, there are very few places you can turn for similar information. To help you, Inc. and Inc.com have partnered with Business Valuation Resources to … [ Read more ]

IBISWorld Industry Snapshots

IBISWorld Industry data covers over 680 Industries in the United State’s economy. To obtain an overview of the industry you are interested in, select your specific industry from the alphabetical list or choose an industry category from the list below. Basic information is provided free of charge and more complete reports can be purchased

Trusted Source

A big part of email marketing is getting your messages delivered. A big part of getting your messages delivered is your so-called reputation. At this site, you can check the reputation and activity of any domain name or IP address. The instant results include message volume, the number of unique IPs sending email during the last 30 days and IP addresses in this domain sending … [ Read more ]

NicheBOT

By incorporating several of the best no-cost keyword suggestion tools into one interface, NicheBOT makes it very easy to explore and discover new, untapped keywords and topics that you can use to drive more traffic to your website. Simply enter a keyword or phrase, such as “internet marketing”, and choose your weapon.

First, get the top 15 related, active keywords from Wordtracker. Then explore the thesaurus … [ Read more ]

UrlTrends

UrlTrends provides a visual “Trend Report” on the SEO rankings of your website, and, if you opt for no-cost registration, it will track your rankings over time and enable you to compare them to the rankings of several competitors. With registration, you will be notified by RSS or email whenever there is a search engine ranking change to any of your tracked URLs.

allaboutbranding.com

Whether marketing a corporate brand or a branded product or service, success increasingly demands proactive brand management. This site is dedicated to examining all issues relating to branding to assist you in this task.

Direct Creative

Dean Rieck, copywriter, designer, author and consultant, created this site to promote his services and in the process presents lots of great information on direct marketing and copywriting. His tips and advice are good reminders of the elements to cover when putting together a direct marketing campaign.

The “Universal Advertising and Marketing Questionnaire” is a checklist of 32 items to keep in mind when developing direct … [ Read more ]

The Wise Marketer

Aims to provide marketing professionals with news, analysis, original research and resources to keep them ahead of the game. Site membership is required for access to the entire site but this is free and also entitles visitors to receive a free weekly e-mail marketing news update. Feature articles, either written in-house or by respected contributors, are regularly added to the site and typically contain analysis … [ Read more ]

Pandia Search Central

This site from a couple in Norway includes reviews and articles on high quality search engines, directories and search resources. This site has in-depth information on search engine tools, news, discussion forums and Web resources. Check out the site tutorial, “Search Engine Marketing 101,” and the search engine site optimization gateway area for good information – especially if you are just getting started in the … [ Read more ]

Trade Show Exhibitors Association (TSEA)

Handy tips are available at the Trade Show Exhibitors Association site, which offers short articles like “99 Ways to Cut Costs” and “How to Use Giveaways Effectively.” There is also a helpful list of all the trade publications in the industry. [WDFM Annotation]

BizMiner

BizMiner provides fee-based industry analysis on 16,000 lines of business in over 3,000 US locations – perfect for business plans, marketing research, benchmarking and valuations.

First Research

First Research delivers critical knowledge sales tools to equip sales and marketing professionals with the targeted understanding needed to engage key prospects and deepen customer relationships.

Our Industry Profiles are designed to deliver the industry knowledge and industry analysis that generates an understanding of the challenges and opportunities facing your prospects and customers. Our easy-to-use, easy-to-comprehend Industry Profiles and market research give you an advantage over … [ Read more ]

WhitePaperSource

Here is your one-stop shop for all things white paper – how to write them, how to find a writer if you need one, how to use white papers to generate leads, how to syndicate or market your white papers so they show up in searches and with industry compilers like Bitpipe and TechTarget, and so on. The brainchild of Stelzner Consulting, a high-tech creative … [ Read more ]

Customer Focus Calculator – We We Monitor

As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly … [ Read more ]

Marketing Insights

Surf on over here for a Web Site Metrics spreadsheet, which is a simplified version of spreadsheets developed for this firm’s clients. It is designed specifically for marketing managers and e-commerce managers to help them track changes in the marketing effectiveness of their websites over time. If you’re just getting started with conversion rate marketing, this will put you on the right path. Author Dave … [ Read more ]

The HBS Toolkit: Lifetime Customer Value Calculator

The Harvard Business School offers up this downloadable interactive workbook, which is designed to help estimate the cost of acquiring a customer and the Net Present Value (NPV) of that customer’s business during his or her useful economic life. The simple model is programmed to evaluate a single product offering. The more complex model allows you to incorporate multiple products with distinct customer loyalty and … [ Read more ]

Incentive Central

Incentivecentral.org is a not-for-profit alliance of incentive product manufacturers and associations. The organization was created to provide “objective and thorough information on all aspects of incentive programs and to list all available resources without favoring one commercial entity over another.” A wonderful resource, the site has information on industry surveys, interviews with key executives, a library of white papers and extensive case studies and articles … [ Read more ]

Marketing Resources Gateway

The University Of Strathclyde’s marketing resources portal proves that a web site doesn’t have to have bells and whistles to be useful. Five words say it all: ’95 categories and 1344 links’. Encompassing such areas as buyer behaviour, financial analysis, marketing management, relationship management and social marketing, these and many more categories are further sub-categorized into resource type, plus each web site is reviewed and … [ Read more ]