Website Redesign: Marketing Suicide?

Search engine optimization (SEO) has become an important marketing tool. With so many professionals paying so much attention and money to SEO efforts, I am shocked by a huge mistake I see made repeatedly – site redesigns that break old links.

Why ROI Doesn’t Work

ROI, TCO, ROA… these financial terms provide power to wield for marketing executives of complex and expensive products or services. Sales organizations of companies that embrace ROI based selling, understand every nuance of the economic argument for decision-makers from the top down. Optimizing ROI tools and sales processes sets the bar high for your competitors.