Podcast: Why Are Rankings and Listicles So Popular?
From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.
Content: Multimedia Content | Authors: David Rapp, Kent Grayson, Rachel Davis Mersey | Source: “Kellogg Insight” | Subject: Marketing / Sales
An Entrepreneurial Approach to New Product Development
Professor Ely Dahan uses a market model to foresee consumer demand.
Content: Multimedia Content | Author: Ely Dahan | Source: “UCLA” | Subject: Marketing / Sales
How Do Consumers Make Complex Purchasing Decisions?
Content: Multimedia Content | Authors: Ely Dahan, Garrett Sonnier | Source: “UCLA” | Subjects: Customer Related, Marketing / Sales
‘Recommended for You’: How Well Does Personalized Marketing Work?
Anyone who shops regularly online has encountered recommender systems that point out one or two other products or pieces of content we might like, based on past purchases or other behavior. In two new papers, Wharton operations, information and decisions professor Kartik Hosanagar examined when recommender systems work well, and when they don’t, and whether certain types of products tend to do particularly well … [ Read more ]
Content: Multimedia Content | Author: Kartik Hosanagar | Source: “[email protected]” | Subject: Marketing / Sales
How Can Online Advertisers Get the Most Mileage for Their Money?
Advertisers often use multiple publishers for their online campaigns, but many are not using the best metrics to decide which publishers they should compensate, new Wharton research shows.
Research by Wharton marketing professor Ron Berman finds that the “last touch” or “last click” method advertisers typically employ to compensate publishers is the wrong way to go about it. Berman’s research shows that the “last click” … [ Read more ]
Content: Multimedia Content | Source: “[email protected]” | Subjects: Advertising, Marketing / Sales
Happiness Reveals a Lot about Our Choices — but It Isn’t Everything
When making a decision, does happiness win out over all? It’s important —even for decisions with implications that go far beyond simply achieving contentment, says Wharton operations and information management professor Alex Rees-Jones. But, as the saying goes, happiness isn’t everything. Often people knowingly forego the choice that will give them the most pleasure for one that satisfies other ideals or factors that are important … [ Read more ]
Content: Multimedia Content | Author: Alex Rees-Jones | Source: “[email protected]” | Subjects: Economics, Marketing / Sales
A Method for Better Marketing Decisions
Marketing increasingly must work across boundaries with other functions such as IT, sales, and finance to execute shared decisions. But it is at these seams that communication most often breaks down and processes stall. They key to effective collaboration is to define clear roles and processes for shared decision making. This video, based on “Decision-Driven Marketing” — an article featured in the July/August 2014 issue … [ Read more ]
Content: Multimedia Content | Authors: Aditya Joshi, Eduardo Giménez, Gardiner Morse | Source: “Harvard Business Review” | Subject: Marketing / Sales
Carmine Gallo: Three Secrets All Inspiring Messages Share
Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that’s understandable, memorable and emotional.
Content: Multimedia Content | Author: Carmine Gallo | Source: “Stanford University” | Subjects: Marketing / Sales, Personal Development
Mastering Digital Marketing
The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers.
Content: Multimedia Content | Author: David Edelman | Source: “McKinsey Quarterly” | Subject: Marketing / Sales
Barry Schwartz: The Paradox of Choice
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
Content: Multimedia Content | Author: Barry Schwartz | Source: “TED Conferences LLC” | Subject: Marketing / Sales
Jesper Sørensen: Startups vs. Big Business
Jesper Sørensen reveals the competitive advantages and disadvantages that startups and established companies can exploit as they compete for customers in new markets
Content: Multimedia Content | Author: Jesper Sørensen | Source: “Stanford University” | Subjects: Entrepreneurship, Marketing / Sales
Sheena Iyengar on the Power of Choice – and Why It Doesn’t Always Bring Us What We Want
In March 2010, Sheena Iyengar, a professor at Columbia Business School, published a book titled, The Art of Choosing. Iyengar, who is blind, says the book reflects her interest in how people make choices, including how they are able to navigate both the opportunities and responsibilities that an abundance of choice can bring. In a video presentation, Iyengar offers [email protected] viewers her perspectives on the … [ Read more ]
Content: Multimedia Content | Author: Sheena Iyengar | Source: “[email protected]” | Subjects: Customer Related, Marketing / Sales, Organizational Behavior
The Real Life Social Network v2
Paul Adams worked in the UX team at Google and was the user research lead for social. He spend a lot of his time doing research with people on how they use social media, sitting down with people, and having them map out their social network, and looking at how they use tools like email, Facebook, Twitter, their phone, and so on. One of the … [ Read more ]
Content: Multimedia Content | Author: Paul Adams | Source: “SlideShare” | Subjects: Customer Related, Marketing / Sales, Organizational Behavior, People
Made to Stick: Sparking Curiosity
Dan Heath talks about how to get your ideas across through the power of testable credentials.
Content: Multimedia Content | Author: Dan Heath | Source: “OPEN Forum (American Express)” | Subject: Marketing / Sales
Developing a Successful Pricing Strategy
Marco Bertini, Assistant Professor of Marketing, talks about developing a successful pricing strategy.
Content: Multimedia Content | Author: Marco Bertini | Source: “London Business School” | Subject: Pricing
Marketing and Human Instincts
How the simple rules underlying human decision making can have a huge impact on consumer behavior.
Content: Multimedia Content | Author: Daniel Goldstein | Source: “London Business School” | Subjects: Customer Related, Marketing / Sales
Marketing Mastery Matters Podcast
Marketing mastery is crucial to achieving high performance, but how can it be achieved in an ever-evolving business landscape? In this podcast, one of several spotlighting the building block of high performance we call “distinctive capabilities,” we examine how high performers focus their marketing efforts across many fronts. Utilizing Accenture’s research identifying five core marketing capabilities as well as 120 supporting skills underlying them, we … [ Read more ]
Content: Multimedia Content | Source: “Accenture” | Subject: Marketing / Sales
MarketingSherpa Landing Page Presentation 2007: PowerPoint, MP3 and Transcript
Find out what 4,213 marketers revealed about landing pages. Highlights include:
-> How to lift landing page conversions 48.35%
-> What landing page tests work best
-> Tips on copy, graphics and layout
-> The best tests to get the highest ROI
Plus, new research that will make any marketer cringe.
Content: Multimedia Content | Authors: Anne Holland, Tim McAtee | Source: “MarketingSherpa” | Subject: Marketing / Sales
Don’t Just Set Prices, Manage them Strategically
How much should a company charge for its products or services? Many companies don’t know how to answer this question, and instead let customers and competitors drive their pricing decisions. To keep prices consistent and profitable, companies need to adopt a consistent pricing structure. By strategically managing price structure, the pricing process, and value-based communications, companies can achieve greater profits.
Content: Multimedia Content | Author: Thomas Nagle | Source: “Monitor Group” | Subject: Pricing
Tom Hopkins Selling Fundamentals
There are 7 steps in a successful selling cycle. Learn what they are and how to do them.
Content: Multimedia Content | Author: Tom Hopkins | Source: “YouTube” | Subject: Marketing / Sales