Podcast: Why Are Rankings and Listicles So Popular?

From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.

‘Recommended for You’: How Well Does Personalized Marketing Work?

Anyone who shops regularly online has encountered recommender systems that point out one or two other products or pieces of content we might like, based on past purchases or other behavior. In two new papers, Wharton operations, information and decisions professor Kartik Hosanagar examined when recommender systems work well, and when they don’t, and whether certain types of products tend to do particularly well … [ Read more ]

How Can Online Advertisers Get the Most Mileage for Their Money?

Advertisers often use multiple publishers for their online campaigns, but many are not using the best metrics to decide which publishers they should compensate, new Wharton research shows.

Research by Wharton marketing professor Ron Berman finds that the “last touch” or “last click” method advertisers typically employ to compensate publishers is the wrong way to go about it. Berman’s research shows that the “last click” … [ Read more ]

Happiness Reveals a Lot about Our Choices — but It Isn’t Everything

When making a decision, does happiness win out over all? It’s important —even for decisions with implications that go far beyond simply achieving contentment, says Wharton operations and information management professor Alex Rees-Jones. But, as the saying goes, happiness isn’t everything. Often people knowingly forego the choice that will give them the most pleasure for one that satisfies other ideals or factors that are important … [ Read more ]

A Method for Better Marketing Decisions

Marketing increasingly must work across boundaries with other functions such as IT, sales, and finance to execute shared decisions. But it is at these seams that communication most often breaks down and processes stall. They key to effective collaboration is to define clear roles and processes for shared decision making. This video, based on “Decision-Driven Marketing” — an article featured in the July/August 2014 issue … [ Read more ]

Carmine Gallo: Three Secrets All Inspiring Messages Share

Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that’s understandable, memorable and emotional.

Mastering Digital Marketing

The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers.

Barry Schwartz: The Paradox of Choice

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Jesper Sørensen: Startups vs. Big Business

Jesper Sørensen reveals the competitive advantages and disadvantages that startups and established companies can exploit as they compete for customers in new markets

Sheena Iyengar on the Power of Choice – and Why It Doesn’t Always Bring Us What We Want

In March 2010, Sheena Iyengar, a professor at Columbia Business School, published a book titled, The Art of Choosing. Iyengar, who is blind, says the book reflects her interest in how people make choices, including how they are able to navigate both the opportunities and responsibilities that an abundance of choice can bring. In a video presentation, Iyengar offers [email protected] viewers her perspectives on the … [ Read more ]

The Real Life Social Network v2

Paul Adams worked in the UX team at Google and was the user research lead for social. He spend a lot of his time doing research with people on how they use social media, sitting down with people, and having them map out their social network, and looking at how they use tools like email, Facebook, Twitter, their phone, and so on. One of the … [ Read more ]

Made to Stick: Sparking Curiosity

Dan Heath talks about how to get your ideas across through the power of testable credentials.

Developing a Successful Pricing Strategy

Marco Bertini, Assistant Professor of Marketing, talks about developing a successful pricing strategy.

Marketing and Human Instincts

How the simple rules underlying human decision making can have a huge impact on consumer behavior.

Marketing Mastery Matters Podcast

Marketing mastery is crucial to achieving high performance, but how can it be achieved in an ever-evolving business landscape? In this podcast, one of several spotlighting the building block of high performance we call “distinctive capabilities,” we examine how high performers focus their marketing efforts across many fronts. Utilizing Accenture’s research identifying five core marketing capabilities as well as 120 supporting skills underlying them, we … [ Read more ]

MarketingSherpa Landing Page Presentation 2007: PowerPoint, MP3 and Transcript

Find out what 4,213 marketers revealed about landing pages. Highlights include:

-> How to lift landing page conversions 48.35%
-> What landing page tests work best
-> Tips on copy, graphics and layout
-> The best tests to get the highest ROI

Plus, new research that will make any marketer cringe.

Don’t Just Set Prices, Manage them Strategically

How much should a company charge for its products or services? Many companies don’t know how to answer this question, and instead let customers and competitors drive their pricing decisions. To keep prices consistent and profitable, companies need to adopt a consistent pricing structure. By strategically managing price structure, the pricing process, and value-based communications, companies can achieve greater profits.

Tom Hopkins Selling Fundamentals

There are 7 steps in a successful selling cycle. Learn what they are and how to do them.