Neuman / Martha Bayles

Neuman surveyed the available evidence and found what advertisers and educators already knew–that most human beings are “obdurate, impenetrable, resourcefully resistant” toward any message, regardless of medium, that does not fit “the cognitive makeup of the minds receiving it.”

Wrote Neuman: “The mass citizenry, for most issues, simply will not take the time to learn more or understand more deeply, no matter how inexpensive or convenient … [ Read more ]

Richard Farson (psychologist) / David McIntosh

Although people profess to learn from their mistakes, their behavior is shaped by their successes. This is why change is hard for people. Confronted with failure, or with a new world where the old tricks aren’t working any more, most people keep doing what they have been doing, only harder.

Manfred Kets de Vries

There are few universals in life, but transference is one. What transference says is that no relationship we have is a new relationship; all relationships are colored by previous relationships.

Bill Veeck

When they listen to your ravings with indulgence, and, heaven help me, affection, you know you’ve joined the herd.

John W. Newbern

The world is made up of three types of people: those who make things happen, those who watch things happen, and those who wonder what happened!

David Komansky, Chairman and CEO of Merrill Lynch

Our industry is full of unpleasant type-A personalities such as myself…Never stand between me and a place I want to go. Don’t confuse my civility with complacency.