Human beings are creatures of habit. Many of our actions are repetitive and require little conscious thought or effort. However, according to a new study, by predicting our behavior we can actually reinforce good habits and break bad ones. The study by INSEAD Assistant Professor of Marketing Pierre Chandon and four US-based Marketing professors is called ‘When Does the Past Repeat Itself? The Role of Self-Prediction and Norms.’
Content: Article
Author: Pierre Chandon
Source: INSEAD Knowledge
Subjects: Marketing / Sales, Organizational Behavior
Author: Pierre Chandon
Source: INSEAD Knowledge
Subjects: Marketing / Sales, Organizational Behavior
There Are No Comments
Click to Add the First »
Click to Add the First »