Saying that a company’s purpose is to maximize profits is like saying that man exists in order to breathe. The fact that a man cannot live without breathing is one thing, but the ultimate purpose to which all man’s energies must be directed is quite another. Similarly, it is one thing to say that a company cannot survive without a certain minimum of profits, and quite another to say that the purpose of any company is to maximize profits.
Author: Miguel Ángel Ariño
Source: IESE Insight
Subjects: Business Rules, Mission