In early 2000, four of the largest companies in Denmark began to explore an alliance aimed at the New Economy. Within months they designed a business, set strategy, and launched the first Nordic B2B e-marketplace. But they couldn’t predict how events would affect their strategies, individually or as a group.
Content: Case Study
Authors: Mark Hunter, Yves Doz
Source: “INSEAD”
Subjects: IT / Technology / E-Business, Management
Company: gatetrade.net
Authors: Mark Hunter, Yves Doz
Source: “INSEAD”
Subjects: IT / Technology / E-Business, Management
Company: gatetrade.net
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Where u can find this complete case study?
I will update the link but unfortunately, when I first added the various INSEAD case studies, you could download them for free. Now you cannot.