Pia Lauritzen

The key to changing the culture of an organization is not to tell people what to do, but to make it easy for them to ask the questions that make them consider their current behavior. Only by making room for their colleagues, employees, and other stakeholders to ask their own questions and activate their own experience and insights can leaders ensure that people’s buy-in to new initiatives is an active choice, and thus something they feel committed to acting on.

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