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Three interrelated dimensions—business ecosystems, managed services partnerships, and new technologies—correlate highly with company outperformance. Top-quintile companies get more revenues from ecosystems, invest more deeply (and strategically) in their relationships with managed services partners, and go further when it comes to cloud, APIs, advanced analytics, AI, and other technologies. These three dimensions set in motion several salutary flywheels: leading companies use technology to lower transaction costs … [ Read more ]
Lang Davison, Wayne Borchardt, Parul Munshi, Pete Brown

Strategy is about managing uncertainty. That’s why you have to think about strategy as an argument, built on assumptions about how the uncertainty is going to resolve itself so you can accomplish your goals.
Jesper Sørensen

A money word that is almost without compare, “you” tells the prospect that the copy they’re reading is about them, without actually using their name.
Joanna Wiebe

In order to positively impact persuasion, you should make the consumer the grammatical subject of a sentence. Study after study proves it. When you lead with the brand name — rather than the user — you get poor results.
Joanna Wiebe

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
David Ogilvy

Most Popular Business Quotations

In principle, patents open up innovations in two ways. First, they confer only temporary rights; once patents expire or are abandoned, the intellectual property they are designed to protect passes into the public domain. Second, they require the details of the invention to be disclosed so they can be replicated. This permits follow-on innovation, which is essential for industrial progress. More recently, as the patent system … [ Read more ]
The Economist
As for the genius of innovation, clearly the one percent spark of inspiration is nurtured by a positive culture. But the 99 percent perspiration ingredient comes from employees who love what they do, as well as where they do it, and who invest in that Holy Grail of productivity called “discretionary … [ Read more ]
Stephanie Quappe, David Samso Aparici, Jon Warshawsky
Money never comes first in self-expression of any kind.
William J. Reilly
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, and comes short again and again, because there is no … [ Read more ]
Theodore Roosevelt
The uncomfortable fact for many green marketers--and targets of that marketing--is that genuinely going green would mean giving up most of the products and services that clutter our consumer culture. It would mean simplifying, valuing time and people over stuff. How can most products avoid the sin of the hidden trade-off? With a simple label: "You don't really need this."
David Roberts

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