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Marketing is about values. This is a very complicated world. This is a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear what we want them to know about us.
Steve Jobs

It’s important to have the leadership conversation that asks: Are you building the culture we want?
Johnathan Nightingale

The people who will screw you over in your organization typically don’t work in your department. It’s not because those people are assholes, but mostly because they don’t have the same frameworks in their head as you have in your head.
Melissa Nightingale

To perhaps oversimplify it, the root of management is to make your team more effective. And the best way to make your team more effective is to be thoughtful and intentional about supporting their creativity and developing a high-trust environment.
Melissa Nightingale

I was surprised how intentional the CEOs we spoke with were about their time. They have various versions of calendar color coding or agreements with their chiefs of staff or executive assistants on their priorities. They go back each month to see if they spent time on the things that they had said were important. If you don’t know what you should spend your time … [ Read more ]
Carolyn Dewar

Most Popular Business Quotations

In principle, patents open up innovations in two ways. First, they confer only temporary rights; once patents expire or are abandoned, the intellectual property they are designed to protect passes into the public domain. Second, they require the details of the invention to be disclosed so they can be replicated. This permits follow-on innovation, which is essential for industrial progress. More recently, as the patent system … [ Read more ]
The Economist
As for the genius of innovation, clearly the one percent spark of inspiration is nurtured by a positive culture. But the 99 percent perspiration ingredient comes from employees who love what they do, as well as where they do it, and who invest in that Holy Grail of productivity called “discretionary … [ Read more ]
Stephanie Quappe, David Samso Aparici, Jon Warshawsky
Money never comes first in self-expression of any kind.
William J. Reilly
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, and comes short again and again, because there is no … [ Read more ]
Theodore Roosevelt
The uncomfortable fact for many green marketers--and targets of that marketing--is that genuinely going green would mean giving up most of the products and services that clutter our consumer culture. It would mean simplifying, valuing time and people over stuff. How can most products avoid the sin of the hidden trade-off? With a simple label: "You don't really need this."
David Roberts

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