Real Work for Future M.B.A.s

For decades, companies have relied on business-school students to be unpaid consultants, assessing takeover or expansion opportunities. It is low risk and high reward for firms, with almost no financial outlay and a number of fresh new ideas from eager up-and-comers. But now some companies are going a step farther, placing entire brands in the hands of students, with the hope of developing long-lasting partnerships between company and school instead of one-off advisory relationships.

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