Research: How Virtual Teams Can Better Share Knowledge

One of the stated reasons for trying to get workers back into the office is the chorus of concern around the difficulties of sharing knowledge and experience amongst remote co-workers. New research, however, suggests a method that could improve this process both in the office and remotely: guided meetings between coworkers, which can easily happen in person or remotely. Compared to monetary incentives (without guidance from management), a combined treatment that combined guided meetings and incentives, and a control group, the guided meetings created a longer, more substantial lift in sales productivity than monetary incentives — and roughly equal results to the combined treatment. Over the 24 weeks that sales data was tracked, the firm being studied realized a 7-figure increase in revenue among those who participated in the guided meetings. The implementation cost was less than $15,000.

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