[…] knowledge has three M’s: message, medium, and motivation. Message-you have to define the business-critical information in your organization. Medium-you need some sort of system to provide the right type of information to the right people at the right time. But most important, I think, is the motivation side. You have to motivate people both to populate a system and to use it. And that gets into the amorphous cultural area comprised of rewards, both monetary and non-monetary; communications, both pull and non-pull; measurement; and finally, but not least, leadership.