Liquidity Hacking – How to Build a Two-Sided Marketplace

Marketplace businesses… They always seem great on paper, but it’s so insanely hard to solve the chicken or the egg problem. Every founder I meet who’s building a marketplace business basically says the same thing: “It’s so much harder than I thought to build a two-sided marketplace.“ But of course it can be done. There are plenty of examples of success. What I’ve noticed in the … [ Read more ]