A Framework for Strategy
What is the secret to creating real competitive advantage? Michael Tanner’s analysis, which reflects the approach of the Chasm Group popularized by Geoffrey Moore, goes beyond Michael Porter’s foundational work. Whereas Porter’s framework brought competitive forces into focus, it assumed relatively fixed industry boundaries. Tanner’s approach has the advantage of enhancing a company’s view across multiple, differing competitive situations while connecting these strategic positioning issues … [ Read more ]
Content: Article | Author: Michael K. Tanner | Sources: Adexta, The Chasm Group | Subject: Strategy