How to Use the Value Proposition Canvas to Attract More Customers
If your product solves real problems but still struggles to attract the right audience, the Value Proposition Canvas can sharpen your focus. It helps you match your offer with what your customers truly care about. Learn how to make your value crystal clear and turn attention into action.
Content: Article | Source: European Business Review | Subjects: Customer Related, Innovation, Market Research, Marketing / Sales
Daniel Goleman
An organization’s strategy represents the desired pattern of organizational attention, on which everyone should share a degree of focus, each in their particular way. A given strategy makes choices about what to ignore and what matters: Market share or profit? Current competitors or potential ones? Which new technologies? When leaders choose strategy, they are guiding attention.
Content: Quotation | Author: Daniel Goleman | Source: European Business Review | Subjects: Attention, Strategy
The Well-Focused Leader
Directing attention where it needs to go is a primal task of leadership. Below, Daniel Goleman considers how leadership hinges on capturing and directing the collective attention, and argues that new strategy means reorienting from business as usual to a fresh focus.
Content: Article | Author: Daniel Goleman | Source: European Business Review | Subject: Leadership
Reclaiming the Battlefield of Consumer Influence
Today’s marketing messages can be overpowered by input from uncontrolled sources like online customer reviews, social network friends and searchable expert opinions. To regain customer influence, consider developing a case-by-case understanding about whether to “confront and attack,” “retreat and redeploy,” “observe and learn” or “monitor from a distance.”
Content: Article | Authors: Joshua B. Bellin, Paul F. Nunes | Source: European Business Review | Subjects: Customer Related, Marketing / Sales