An organization’s strategy represents the desired pattern of organizational attention, on which everyone should share a degree of focus, each in their particular way. A given strategy makes choices about what to ignore and what matters: Market share or profit? Current competitors or potential ones? Which new technologies? When leaders choose strategy, they are guiding attention.
Content: Quotation | Author: Daniel Goleman | Source: “European Business Review” | Subjects: Attention, Strategy
Directing attention where it needs to go is a primal task of leadership. Below, Daniel Goleman considers how leadership hinges on capturing and directing the collective attention, and argues that new strategy means reorienting from business as usual to a fresh focus.
Content: Article | Author: Daniel Goleman | Source: “European Business Review” | Subject: Leadership
Today’s marketing messages can be overpowered by input from uncontrolled sources like online customer reviews, social network friends and searchable expert opinions. To regain customer influence, consider developing a case-by-case understanding about whether to “confront and attack,” “retreat and redeploy,” “observe and learn” or “monitor from a distance.”
Content: Article | Authors: Joshua B. Bellin, Paul F. Nunes | Source: “European Business Review” | Subjects: Customer Related, Marketing / Sales