Laura Behrens Wu

People think you find product-market fit once and then you’re good. In our experience, you find product-market fit for one customer segment or for one product, and then you need to continuously find product-market fit for new products that you launch or for new customer segments that you’re entering into.

Marcel Weekes

When you ask folks what they’d like more from their manager, the answer is almost always they want more feedback. I read it in just about every performance review of a manager that I cover.

Marcel Weekes

Exceptional managers know how to deal with situational differences. They don’t bring a single hammer to every problem in front of them. They assess the situation and then they look to their toolkit — or go find new tools — in order to motivate and support that individual.

Marcel Weekes

Folks (often rightly) assume that in order to grow their influence and their career at a company, their value is measured in their number of direct reports. As a company, it’s vital to carve out career tracks for folks who want to be deep-diving ICs and technical subject matter experts, without devoting their time to solving people problems. So, for starters, consider how you’re rewarding … [ Read more ]

Marcel Weekes

When it comes to setting expectations — for example, assigning a deadline for an upcoming project — always make it a two-way dialogue. Ask your team: “Is this an aggressive but reasonable goal? Is this something we can land?” And it almost doesn’t matter if the answer is yes or no, because what you’re doing is opening up the space to have a further dialogue … [ Read more ]

Marcel Weekes

In the first couple of 1:1s start putting together a written document. How does the report like to receive feedback? Are there things that trigger them? What are the things they want to do more of? What are their ambitions? Where do they feel they need to be pushed? … That helps set the table for how this relationship will go. Invest the time upfront. … [ Read more ]

Matt Lerner

Before you can become a “growth machine” you need to become a learning machine. The first overarching goal is to turn your startup into an instrument for discovering your big growth levers.

Shensi Ding

When you do founder-led sales you’re not just learning how to sell your product, you’re learning how to tell a story. This is essential to sell the vision to investors or to candidates you’re trying to hire.

Julie Zhuo

So whether you’re a manager delivering feedback to your direct report, or sending feedback up the management chain, the best way to make your conversation heard is to make the listener feel safe, and to show that you’re saying it because you care about her and want her to succeed. “If you come off with even a whiff of an ulterior motive — you want … [ Read more ]

Joanna Wiebe

A money word that is almost without compare, “you” tells the prospect that the copy they’re reading is about them, without actually using their name.

Joanna Wiebe

In order to positively impact persuasion, you should make the consumer the grammatical subject of a sentence. Study after study proves it. When you lead with the brand name — rather than the user — you get poor results.

David Ogilvy

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

Johnathan Nightingale

It’s important to have the leadership conversation that asks: Are you building the culture we want?

Melissa Nightingale

The people who will screw you over in your organization typically don’t work in your department. It’s not because those people are assholes, but mostly because they don’t have the same frameworks in their head as you have in your head.

Melissa Nightingale

To perhaps oversimplify it, the root of management is to make your team more effective. And the best way to make your team more effective is to be thoughtful and intentional about supporting their creativity and developing a high-trust environment.

How I Spent 17,784 Hours in 5 Years as a Startup Founder

Sam Corcos, co-founder & CEO of Levels, shares a detailed look into exactly how he spent 5 years building the company, with reflections on what changed in the transition from very early-stage to scale up.

Editor’s Note: This is a follow-up article. Corcos first published something similar after only two years building Levels. See An Exact Breakdown of How One CEO Spent[ Read more ]

Abhishek Agrawal

People will debate you if you’re asserting something, whereas if you’re asking for feedback, they won’t be as honest because they don’t want to hurt your feelings.

Abhishek Agrawal

One of the best pieces of advice I ever got was that when you’re starting a company, you often think you’re picking an idea, but you’re really picking a customer. It’s actually pretty easy to change your idea, but it’s way harder to change the customer you’re serving.

Every time you change customers, you leave all this learning on the table and start from scratch. Whereas … [ Read more ]