There have been fantastic essays written about the fundraising process. This is not a guide to fundraising, but rather a look behind the curtain from experience as a venture investor at most of the quantitative metrics that are analyzed when judging an early-stage startup. These metrics fall into five groups: financial, user, acquisition, sales, and marketing. While the statistics are important, the relevant weight any one metric will hold in a VC’s decision will depend on the type of startup, as well as the VC’s own opinion about which metrics matter and which do not.
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