Finding new opportunities can be one of the biggest challenges for left-brained leaders of companies. That’s because many companies rely on a traditional brainstorming process that might yield hundreds of small ideas, but few that evolve into ventures worth exploring. In this brief audio presentation, Bain Partner James Allen discusses a different approach that companies are using to identify promising ideas and turn them into business opportunities.
Author: James Allen
Source: Bain & Company
Subjects: Innovation, Management