In an excerpt from their book ‘The Customer-Base Audit,’ Peter Fader, Bruce Hardie, and Michael Ross ask critical questions to help you gauge how much you really understand about your customers’ buying behavior.
Content: Article
Authors: Bruce Hardie, Michael Ross, Peter Fader
Source: Knowledge@Wharton
Subject: Customer Related
Authors: Bruce Hardie, Michael Ross, Peter Fader
Source: Knowledge@Wharton
Subject: Customer Related
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