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Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
The buying pipeline promotes the entire sales cycle, from target to contact, to suspect, to lead, to qualified lead, to prospect and finally to customer and all the steps and time in between. In an effective pipeline organization, Marketing and Sales collaborate to understand where each opportunity is in the pipeline and who has the primary responsibility to move it forward.
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