Most entrepreneurs hate gambling. What they really enjoy is the opportunity to try something new. They’re typically driven not by this craving for risk, but rather, this desire to say, “Can I pursue a passion? Can I work independently? Can I do something where I’m really going to have an impact?”
What mystifies a lot of us is we look at entrepreneurs, and we see them taking risks, and we assume they’re risk-takers. What a lot of them are doing is … managing risk portfolios. Think about it like a stock portfolio, right? If you’re going to make a risky investment in one realm, you’re supposed to offset that with a safer bet in a different stock. Entrepreneurs actually do the same thing with risk. At least the successful ones do. When they have to go out on a limb in one domain, they will actually be more cautious in another to cover their bases.
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