Mission, Metrics, or Somewhere in Between: Where Exactly Does the Purpose Gap Begin?

Over the past 10 years or so, “purpose” has become something of an organizational watchword. It’s everywhere—not least in the mission statements and brand identities of most major corporations. And in this era of stakeholder capitalism and pandemic soul-searching, purpose has evolved into a leadership imperative, a signal to those demanding action that the company can do business with this business, because it shares some … [ Read more ]