10 Factors Affecting B2B Pricing (Seller–Market–Buyer Ecosystem)
Excellence in Pricing Framework
Price Balance: Set, Get, Go
Business-to-business organizations have long grappled with setting the right prices-and yet, the payoff can be huge. Optimizing pricing can boost profits by 15 percent or more.
Content: Article | Authors: Abhishek Malhotra, Deepak Maloo, Shipra Biswas Bhattacharyya | Source: Kearney | Subjects: Marketing / Sales, Pricing