Martin Reeves, Mihnea Moldoveanu, Adam Job

Companies need to treat the execution of routine tasks and customer interactions as opportunities for learning. Standardizing tasks or offerings becomes counterproductive since it suppresses variance, which is the grist for new ideas. Instead, firms need to leverage their digital presence and use learning algorithms to capture and process lessons from each interaction.

Martin Reeves, Mihnea Moldoveanu, Adam Job

When the future state of the world is likely to be similar to the current one, or is at least somewhat knowable, it is efficient to tailor strategy to achieve optimal fit with the current or anticipated environment. But the efficiency gain of striving for fit comes at the cost of flexibility. In times of uncertainty and change, optionality becomes critically important. Companies need to … [ Read more ]

Five Truths (and One Lie) About Corporate Transformation

In an increasingly turbulent world, the need for and the challenges of corporate change remain remarkably persistent. Empirical insights reveal how change leaders can beat the odds. We highlight five truths about corporate transformation—and refute one lie that executives like to tell themselves.

Martin Reeves, Arthur Boulenger, Adam Job

Organizations tend to neglect or downplay the ingenuity component in change initiatives. Leaders often prefer instead a simpler, mechanistic view of the world, which assumes they can easily specify and control actions using project management techniques. Moreover, organizations are often averse to change. Ideas like “breaking the rules” or “reinventing the organization” are less accepted in typical projects—and a departure from the norm will often … [ Read more ]