A Strategic Approach to CRM
CRM is a management approach that seeks to create, develop and enhance relationships with carefully targeted customers. CRM should be viewed as a strategic set of activities that commences with a detailed review of an organisation`s strategy and concludes with an improvement in shareholder value. The notion that competitive advantage stems from the creation of value for the customer and for the company is key … [ Read more ]
Content: Article | Author: Adrian Payne | Source: think Cranfield | Subject: Customer Related